{"id":94071,"date":"2025-10-01T13:09:04","date_gmt":"2025-10-01T13:09:04","guid":{"rendered":"https:\/\/pre.qustodio.com\/?p=94071"},"modified":"2025-10-01T13:19:19","modified_gmt":"2025-10-01T13:19:19","slug":"is-pinterest-safe-for-kids","status":"publish","type":"post","link":"https:\/\/pre.qustodio.com\/en\/blog\/is-pinterest-safe-for-kids\/","title":{"rendered":"Is Pinterest safe for kids? An app safety guide for parents"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Our 2024 data report on global app usage revealed that <\/span><a href=\"https:\/\/pre.qustodio.com\/en\/the-digital-dilemma\/\"><span style=\"font-weight: 400;\">Pinterest was the third most-used social media app by kids<\/span><\/a><span style=\"font-weight: 400;\"> (based on time spent), behind TikTok and Instagram. It might be classified as a social media platform, but by focusing on idea discovery and creative expression, Pinterest offers kids a different kind of experience compared to TikTok, Instagram, and similar apps.<\/span>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>What is Pinterest?<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Pinterest is a visual discovery and bookmarking platform where users can find and save ideas and inspiration for a wide range of interests, from recipes and home decor to fashion and travel.<\/span><b> It\u2019s effectively a digital pinup board or scrapbook, allowing users to search for and add images and videos, or \u201cPins\u201d, to themed \u201cBoards\u201d.<\/b> <span style=\"font-weight: 400;\">Users can search for ideas using keywords or browse through Pinterest&#8217;s algorithm-recommended Pins based on their interests and activity. The visual search tools allow them to take a photo of an item and find similar products or ideas.<\/span>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>Why do teens like Pinterest?<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Pinterest\u2019s visual nature appeals to teens, offering them a creative way to explore and share their passions. For example, a teen might use Pinterest to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collect fashion ideas, hairstyles, or makeup looks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find and save ideas to decorate their bedroom<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gather study tips and productivity hacks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explore their artistic side with drawing prompts and photography ideas\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find and collate recipes and baking tips<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a travel Board with images of places they\u2019d like to go<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Teens also enjoy the community aspect of Pinterest, as Boards can be made collaborative, allowing users to come together and share ideas.<\/span> <b>Although Pinterest is technically a social media platform, it feels more private than <\/b><a href=\"https:\/\/pre.qustodio.com\/en\/blog\/how-to-use-instagram-supervision\/\"><b>Instagram<\/b><\/a><b> or TikTok.<\/b><span style=\"font-weight: 400;\"> Users can follow accounts, save and comment on Pins, and follow Boards, but unlike most social media platforms, Pinterest users rarely post personal photos or share details about themselves.<\/span>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>What is the age requirement for using Pinterest?<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">Pinterest\u2019s <\/span><a href=\"https:\/\/help.pinterest.com\/en\/article\/age-requirements-for-using-pinterest\"><span style=\"font-weight: 400;\">Help center<\/span><\/a><span style=\"font-weight: 400;\"> states that users must be at least 13 years old to use the platform. For some countries in the EU, this age may be higher in accordance with the nation\u2019s digital age of consent under GDPR.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pinterest asks you to enter a birthdate at signup and doesn\u2019t typically require ID verification.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/09\/30133356\/2025-08-Blog-Is-Pinterest-safe-for-kids_InsideImage.png&#8221; alt=&#8221;Teenage girls using Pinterest&#8221; title_text=&#8221;2025-08-%91Blog%93-Is-Pinterest-safe-for-kids_InsideImage&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>Pinterest: the risks parents need to know<\/b><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_toggle title=&#8221;Contact from strangers&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Like other social media platforms, Pinterest features DMs (direct messaging). Although messaging features are restricted for Pinterest users under 16, there\u2019s still a risk that <\/span><a href=\"https:\/\/pre.qustodio.com\/en\/blog\/when-and-how-to-talk-to-your-child-about-online-predators\/\"><span style=\"font-weight: 400;\">predators<\/span><\/a><span style=\"font-weight: 400;\">, or others with bad intentions, can initiate contact with a minor.<\/span>[\/et_pb_toggle][et_pb_toggle title=&#8221;Cyberbullying and doxxing&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Pinterest&#8217;s DMs and comment sections may attract <\/span><a href=\"https:\/\/pre.qustodio.com\/en\/blog\/signs-of-cyberbullying\/\"><span style=\"font-weight: 400;\">cyberbullies<\/span><\/a><span style=\"font-weight: 400;\"> and others who want to dish out harassment, offensive language, and personal attacks.\u00a0<\/span> <span style=\"font-weight: 400;\">A young user may also inadvertently share private details in their Pins or Boards that might lead to them being <\/span><a href=\"https:\/\/pre.qustodio.com\/en\/blog\/what-is-doxxing\/\"><span style=\"font-weight: 400;\">doxxed<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; for example, by uploading a photo with background details such as a school logo, or creating a Board about a specific local event, such as a neighborhood yard sale.\u00a0 \u00a0 <\/span>[\/et_pb_toggle][et_pb_toggle title=&#8221;Uncontrolled spending&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Pinterest is free to use; however, the platform\u2019s shopping experience is designed to be seamless, blurring the line between inspiration and transaction, and encouraging impulsive purchases. For example, many Pins feature &#8216;Shop the Look&#8217; tags, which directly link to products within the image, allowing users to purchase items they see and like, often without leaving the Pinterest platform.\u00a0<\/span> <span style=\"font-weight: 400;\">Shop the Look, combined with algorithm-led recommendations and targeted ads, can lead younger users to mindlessly spend on the platform. <\/span>[\/et_pb_toggle][et_pb_toggle title=&#8221;Scams&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Like on many online platforms, scams are prevalent on Pinterest &#8211; though they often look different from the type of scams you might find on TikTok or Instagram. Because Pinterest focuses on visual discovery, rather than communication, scams are more likely to hide within misleading links and fake content, rather than direct messaging.\u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">A common scam found on Pinterest involves <\/span><b>fake shopping Pins<\/b><span style=\"font-weight: 400;\">. These Pins typically show products at unrealistically low prices, but link to fraudulent stores. The victim then pays for something they never receive or gets a poor-quality knock-off instead.\u00a0 <\/span>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_toggle title=&#8221;Inappropriate content&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Although Pinterest&#8217;s <\/span><a href=\"https:\/\/policy.pinterest.com\/en\/community-guidelines\"><span style=\"font-weight: 400;\">Community guidelines<\/span><\/a><span style=\"font-weight: 400;\"> prohibit explicit content, young users may still encounter adult concepts through images, videos, or discussions, especially if they explore certain topics or follow unmoderated Boards. This can include sexually suggestive content, mature themes, or discussions of sensitive topics.\u00a0<\/span>[\/et_pb_toggle][et_pb_toggle title=&#8221;Body image triggers&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Unlike other social media platforms, such as Instagram, Pinterest embraces body positivity and has <\/span><a href=\"https:\/\/policy.pinterest.com\/en\/transparency-report-h2-2021\"><span style=\"font-weight: 400;\">policies in place<\/span><\/a><span style=\"font-weight: 400;\"> to fight body shaming. But being a highly visual platform, it\u2019s not difficult to find fashion and lifestyle images that may trigger a teenager <\/span><a href=\"https:\/\/pre.qustodio.com\/en\/blog\/negative-body-image-in-your-teen\/\"><span style=\"font-weight: 400;\">struggling with body issues<\/span><\/a><span style=\"font-weight: 400;\">.<\/span>[\/et_pb_toggle][et_pb_toggle title=&#8221;Excessive screen time&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">The visually engaging nature of Pinterest can lead to kids spending more time on the platform than a parent would like. If left unchecked, <\/span><a href=\"https:\/\/pre.qustodio.com\/en\/blog\/how-much-screen-time\/\"><span style=\"font-weight: 400;\">too much screen time<\/span><\/a><span style=\"font-weight: 400;\"> can impact sleep, mental health, and overall wellbeing.<\/span>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>How to make Pinterest safer for young users<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">As far as social media platforms go, Pinterest is far from the most concerning for parents. If you\u2019re okay with your teenager using Pinterest, here are 5 ways you can reduce the risks and help them enjoy a safe experience on the platform.\u00a0<\/span><\/p>\n<p><b>1. Talk about boundaries and expectations<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Discuss appropriate online behaviour, what they can do if they encounter inappropriate content or get contacted by a stranger, and the importance of critical thinking when viewing and sharing Pins. Creating a <\/span><a href=\"https:\/\/pre.qustodio.com\/en\/blog\/family-digital-agreement\/\"><span style=\"font-weight: 400;\">family tech agreement<\/span><\/a><span style=\"font-weight: 400;\"> can be a great way to start the conversation and outline clear rules for screen time, online interactions, and sharing personal information on Pinterest. <\/span><b>\u00a0<\/b><\/p>\n<p><b>2. Explore Pinterest\u2019s safety settings<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We recommend reviewing the <\/span><a href=\"https:\/\/help.pinterest.com\/en\/article\/teen-safety-options\"><span style=\"font-weight: 400;\">teen safety settings<\/span><\/a><span style=\"font-weight: 400;\"> Pinterest has in place by default &#8211; for example, accounts of under-18s are automatically private, meaning their profiles aren\u2019t discoverable and only their followers can contact them. Also, comments on Pins created by under-18s are automatically turned off.\u00a0<\/span><\/p>\n<p><b>Note that these settings can be changed at any time by the teen &#8211; unless a passcode has been set by the parent.<\/b><span style=\"font-weight: 400;\"> For additional online safety and digital wellbeing support, parents should consider using a <\/span><a href=\"https:\/\/pre.qustodio.com\/en\/\"><span style=\"font-weight: 400;\">comprehensive parental control tool<\/span><\/a><span style=\"font-weight: 400;\"> like Qustodio. With Qustodio, you can monitor the time your teen spends on Pinterest and set daily limits, as well as block the app completely if you choose.<\/span><\/p>\n<p><b>3. Set a parental passcode<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As a parent or caregiver of a child under 18, you can oversee their Pinterest account by setting up a 4-digit passcode. With this passcode, you can manage and lock safety options on your teen\u2019s account, including settings for messaging, commenting, profile visibility, and shopping recommendations.\u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">The passcode will expire when your teen turns 18, based on the date of birth in their account. See <\/span><a href=\"https:\/\/help.pinterest.com\/en-gb\/article\/manage-a-parental-passcode\"><span style=\"font-weight: 400;\">these instructions<\/span><\/a><span style=\"font-weight: 400;\"> for how to set your passcode.\u00a0<\/span><b><\/b><\/p>\n<p><b>4. Ensure they know how to block\/report users<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Wherever there are online interactions, there\u2019s the risk of being contacted by problematic people. Aside from setting their account to \u2018private\u2019, you can help protect your teen from dangerous users by showing them how to <\/span><a href=\"https:\/\/help.pinterest.com\/en\/article\/block-or-unblock-someone\"><span style=\"font-weight: 400;\">block unwanted contacts<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/help.pinterest.com\/en\/article\/report-something-on-pinterest\"><span style=\"font-weight: 400;\">report inappropriate messages<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p><b>5. Teach them how to spot and avoid a scam<\/b><\/p>\n<p><b><\/b><span style=\"font-weight: 400;\">With shopping so ingrained in the Pinterest platform, it\u2019s not surprising that scammers might target its young users. But you can minimize the chance they\u2019ll get ripped off on the platform by <\/span><a href=\"https:\/\/pre.qustodio.com\/en\/blog\/help-kids-spot-online-scams\/\"><span style=\"font-weight: 400;\">helping them spot and avoid scams<\/span><\/a><span style=\"font-weight: 400;\">. This might entail talking about the typical signs of a shopping scam, such as \u201ctoo-good-to-be-true\u201d deals, and suspicious accounts with strange names that have very few followers.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pinterest is unlikely to be top of anyone\u2019s \u201cmost dangerous social media apps\u201d list. Still, the visual discovery app can pose risks to young users if appropriate safety measures aren\u2019t in place &#8211; risks could potentially include being contacted by strangers and cyberbullies, and seeing inappropriate content.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We encourage parents to set a parental passcode on their teen\u2019s Pinterest account so they can lock in safety settings, such as making the account private and disabling comments. Pinterest\u2019s safety settings, combined with conversations about screen time and spotting scams, will help your teen enjoy everything the platform has to offer while staying safe.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our 2024 data report on global app usage revealed that Pinterest was the third most-used social media app by kids (based on time spent), behind TikTok and Instagram. It might be classified as a social media platform, but by focusing on idea discovery and creative expression, Pinterest offers kids a different kind of experience compared [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":94085,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[48],"tags":[293,298,297],"class_list":["post-94071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-safety-and-reviews","tag-app-reviews","tag-social-media","tag-teens"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Pinterest safe for kids? 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