{"id":22149,"date":"2021-10-06T10:41:24","date_gmt":"2021-10-06T10:41:24","guid":{"rendered":"https:\/\/pre.qustodio.com\/press-releases\/under-16s-spend-up-to-600-hours-per-year-on-instagram\/"},"modified":"2022-04-21T09:44:20","modified_gmt":"2022-04-21T09:44:20","slug":"under-16s-spend-up-to-600-hours-per-year-on-instagram","status":"publish","type":"press_releases","link":"https:\/\/pre.qustodio.com\/fr\/press-releases\/under-16s-spend-up-to-600-hours-per-year-on-instagram\/","title":{"rendered":"Les moins de 16 ans passent jusqu\u2019\u00e0 600 heures par an sur Instagram"},"content":{"rendered":"

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Fin 2021, Instagram a f\u00eat\u00e9 ses 11 ans et connu son pire probl\u00e8me technique \u00e0 ce jour : le r\u00e9seau social est rest\u00e9 totalement inaccessible pendant plus de 6 heures \u2013 situation \u00e9galement v\u00e9cue par Facebook et WhatsApp. Pour ses utilisateurs les plus fr\u00e9quents, \u00e0 savoir les adolescents et les jeunes adultes, cette dur\u00e9e a certainement sembl\u00e9 une \u00e9ternit\u00e9.<\/span><\/p>\n

Les origines d\u2019Instagram<\/b><\/h2>\n

Lanc\u00e9 officiellement en 2010 sur iPhone, Instagram est parvenu \u00e0 attirer un million de personnes rien qu\u2019au cours de ses deux premiers mois et <\/span>revendique aujourd\u2019hui plus d\u2019un milliard d\u2019utilisateurs \u00e0 travers le monde<\/b>, selon<\/span> Statista<\/span><\/a>. \u00c0 ses d\u00e9buts, ce r\u00e9seau social d\u00e9sormais si connu et appr\u00e9ci\u00e9 \u00e9tait bien diff\u00e9rent, portant m\u00eame un autre nom : \u00e0 l\u2019origine, Burbn ressemblait \u00e0 Foursquare, application de recommandation des endroits que l\u2019on visite.<\/span><\/p>\n

Ses cr\u00e9ateurs, Kevin Systrom et Mike Kreiger, ont cependant vite remarqu\u00e9 que les utilisateurs s\u2019int\u00e9ressaient surtout aux photos publi\u00e9es depuis les endroits en question, ce qui a marqu\u00e9 un tournant dans son histoire. Ils l\u2019ont alors rebaptis\u00e9 <\/span>Instagram<\/span><\/i> \u2013 contraction des mots <\/span>instant<\/span><\/i> et <\/span>telegram<\/span><\/i> \u2013 et revisit\u00e9 pour permettre l\u2019ajout de photos au format carr\u00e9, une petite touche de nostalgie \u00e9voquant l\u2019\u00e9poque de Polaroid.<\/span><\/p>\n

L\u2019utilisation d\u2019Instagram chez les ados : un an en chiffres<\/b><\/h2>\n

\u00c0 l\u2019occasion du 11<\/span>e<\/span> anniversaire d\u2019Instagram, Qustodio a men\u00e9 une \u00e9tude entre septembre 2020 et septembre 2021, se penchant sur l\u2019utilisation de cette application chez les moins de 16 ans aux \u00c9tats-Unis, en Espagne et au Royaume-Uni.<\/span><\/p>\n

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La popularit\u00e9 d\u2019Instagram chez les adolescents<\/b><\/h2>\n

Les applications de r\u00e9seaux sociaux ont enregistr\u00e9 une croissance de 76 % aupr\u00e8s des jeunes utilisateurs en 2020,<\/b> ann\u00e9e marquante pour le secteur, alors que TikTok est devenue pour la toute premi\u00e8re fois la plateforme la plus populaire chez les jeunes, d\u00e9tr\u00f4nant Instagram.<\/span><\/p>\n

D\u2019apr\u00e8s les<\/span> renseignements que nous avons recueillis aupr\u00e8s d\u2019adolescents et de jeunes<\/span><\/a>, Instagram a toutefois enregistr\u00e9 une importante augmentation de son nombre d\u2019utilisateurs pendant cette ann\u00e9e, avec des inscriptions grimpant de 25 %. L\u2019Espagne est en t\u00eate avec 41 %, suivie du Royaume-Uni avec 27 % et des \u00c9tats-Unis avec \u00ab seulement \u00bb 11 % (pays pr\u00e9sentant n\u00e9anmoins un nombre total de jeunes utilisateurs quatre fois sup\u00e9rieur \u00e0 celui de l\u2019Espagne).<\/span><\/p>\n

La dur\u00e9e pass\u00e9e sur Instagram par les adolescents<\/b><\/h2>\n

Au niveau mondial, les jeunes sont rest\u00e9s 16 % plus longtemps sur Instagram par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente, \u00e0 savoir 58 au lieu de 50 minutes quotidiennes.<\/span><\/p>\n

Encore une fois, l\u2019Espagne est en t\u00eate pour ce qui est du temps pass\u00e9 sur la plateforme, les jeunes Espagnols cumulant <\/span>36 500 minutes par an sur Instagram, soit plus de 608 heures<\/b>. Nos donn\u00e9es montrent qu\u2019ils ont consacr\u00e9 en moyenne 100 minutes par jour \u00e0 Instagram en septembre 2021, contre 69 minutes en septembre 2020, soit une hausse de 45 %. Au Royaume-Uni, les jeunes ont \u00e9galement d\u00e9di\u00e9 davantage de temps \u00e0 cette application, avec une moyenne de 46 au lieu de 41 minutes quotidiennes. En revanche, les jeunes Am\u00e9ricains l\u2019ont utilis\u00e9e seulement 45 minutes, contre 48 minutes un an plus t\u00f4t, soit une baisse de 6 %.<\/span><\/p>\n

La r\u00e9action des parents face \u00e0 Instagram<\/b><\/h2>\n

\u00a0<\/span>La c\u00e9l\u00e9brit\u00e9 et la popularit\u00e9 ont un prix, ce qui inqui\u00e8te les parents des jeunes utilisateurs d\u2019Instagram. En r\u00e9ponse \u00e0 l\u2019augmentation de la dur\u00e9e pass\u00e9e par les enfants sur Instagram, ils sont donc en moyenne 25 % de plus \u00e0 bloquer cette application. Cela en fait <\/span>la troisi\u00e8me application la plus bloqu\u00e9e au monde<\/b>, derri\u00e8re<\/span> TikTok<\/span><\/a> (54 %) et Facebook (27,5 %).<\/span><\/p>\n

\u00a0<\/span>En Espagne, Instagram est la deuxi\u00e8me application la plus bloqu\u00e9e par les familles, nos donn\u00e9es collect\u00e9es entre 2020 et 2021 montrant une augmentation de 48 % \u2013 chiffre consid\u00e9rablement plus \u00e9lev\u00e9 qu\u2019au Royaume-Uni et aux \u00c9tats-Unis, o\u00f9 il est de respectivement 21 % et 10 %.<\/span><\/p>\n

\u00a0<\/span>\u00ab Depuis sa cr\u00e9ation, Instagram n\u2019a cess\u00e9 d\u2019\u00e9voluer, con\u00e7ue \u00e0 l\u2019origine comme une application permettant \u00e0 ses utilisateurs d\u2019indiquer simplement o\u00f9 ils ont \u00e9t\u00e9, avant de devenir un espace o\u00f9 l\u2019on peut partager, cr\u00e9er et faire des affaires ou m\u00eame carri\u00e8re, explique Eduardo Cruz, directeur g\u00e9n\u00e9ral et cofondateur de Qustodio. Aujourd\u2019hui, le plus grand d\u00e9fi d\u2019Instagram est de se mesurer \u00e0 TikTok et de r\u00e9pondre aux attentes toujours plus \u00e9lev\u00e9es des g\u00e9n\u00e9rations Z et Alpha. \u00bb<\/span><\/p>\n

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